The Junie Moon shop inside of Shinjuku’s Marui Annex building was the first I have ever visited, but I do not believe that I will not sneakily stop by once more (Edit: I did a few days after I wrote that! 😀 ). Their main focus are Takara Tomy’s Blythe dolls and they sell lots of accessories; even cute stationary, bags, wallets, etc. for super fans.
The Neo-Blythe dolls available were Vera Florentine, Joanna Gentianna, Gracey Chantilly, Ufo A Go-Go, Varsity Dean and Playful Raindrops, along with Middie-Blythes Dainty Meadow and Rampion of the Valley.
Junie Moon also produces their own doll clothes, which are mostly on a 1/6 scale and will also fit dolls like Pullip or Momoko. Their label is called ‘Junie Moon Dollywear’ and often collaborates with different brands. Right now they sell two gorgeous sets designed by Japanese lolita fashion brand ‘Alice and the Pirates’ and four lovely sets in collaboration with Sanrio’s ‘Little Twin Stars’ characters. Their doll clothes are not cheap, but they are lovely and well made. Definitely worth a splurge!
My most favorite part of the shop, was the corner with lots of pretty hair clips for super reasonable prices. I cannot imagine more kawaii hairclips than those available in Junie Moon! Almost as exciting was their tiny selection of doll clothes created by other creators, formost Jiajiadolls. I had a hard time resisting, but I have so many items from Jiajiadolls on my wishlist that I plan to order them through her Etsy shop.
Also very interesting is their small selection of glasses (or their plastic frames) and shoes, which are mainly by the obitsu brand. My favorites were cute ballet flats in baby blue and pink that I had already seen on Etsy. I don’t know their exact label, but they were also available in black and white, as were other pleather platform heels and boots. Super cute is their 3-pack of cute dolly panties for just 1000 Yen.
If you want to own lots of accessories with cute Blythes on them, you are in luck: You have a wide selection from washi tapes to notebooks and various calendars. You can even go as far as purchasing totes, shopping bags and wallets.
There is also lots of eye candy in the store, starring stock Blythes redressed with new hairstyles. This is how I spotted a wildly popular and therefore sold out Neo-Blythe Pineapple Princess. You can even bring your doll to the store as well and use one of their petite and über cute photo backgrounds.
With a logically higher price tag, there are also some custom dolls available, which were so interesting to check out. Especially for me, since I have never had seen a custom Blythe in the wild before! 😉
Before you visit the store, I can absolutely recommend you its Instagram account, which gets frequently updated and where you can check out any sales or promotions. Actually, the next day after my shopping tour, lots of Halloween and even some Christmas outfits became available in the Shinjuku location with a 50% off discount tag.
I also visited their Shibuya location as well and do a detailed dolly haul separately! 😉
Thank you so much for reading!